Our Story
Welcome to Psmaag Pvt. Ltd, where tradition meets modern elegance. Since 2025, when Mrs. Priya Bansal founded our brand, Psmaag Pvt. Ltd has epitomized refined ethnic wear in India. Named after the Punjabi word for “pretty woman,” our mission is to merge traditional craftsmanship with contemporary style.
At Psmaag Pvt. Ltd, we celebrate ethnic heritage through our designs, inspired by the vibrant fabrics and intricate artistry of our culture. We create timeless pieces that honor tradition while embracing modern trends, redefining ethnic fashion and showcasing its beauty.
OUR PRODUCT RANGE
At Psmaag Pvt. Ltd, we redefine ethnic fashion with an extraordinary collection designed to dazzle and delight for any occasion. Our stunning array features exquisite suit sets that whisper elegance, resplendent Lehengas that turn heads, and chic kurtas that effortlessly merge tradition with modernity.
Explore our trendsetting dresses and beautiful dress materials, and discover our wide range of short kurtis and bottom wear, that promise both comfort and style. We also offer a diverse selection of girls’ wear that lets your little one embrace their own style and shine with flair.
Each piece is a masterpiece, blending timeless traditional charm with a contemporary edge, celebrating the art of craftsmanship. Whether you’re preparing for a festival, heading to the office, or adding glamour to your everyday look, Psmaag Pvt. Ltd has you covered. Our curated selections offer sophistication and style for every occasion.
WE ARE MADE BY OUR PEOPLE
We are a tight knit group of people working together with a passion for design and fashion. Our team is our greatest strength and while each of us have a set designated role, we all strive towards a common goal. To keep making awe-inspiring designs and make fashion an agent of change and positivity. We are constantly striving to re-look at contemporary designs that shape the modern world while being rooted in our culture and tradition that inspires our Indian wear.
Mrs. Priya Bansal
Founder & Chairperson
Priya Bansal is the founder of Psmaag pvt. ltd. She is a designer who single-handedly made a name for herself in Handmade Block Print, Screen Print Cotton Fabric apparels with her passion. She started a company in 2022 named AMP EXPORT HOUSE. Whose brand was Hotswag.com. This year in 2025, she started a company named psmaag pvt. ltd. Whose brand is Psmaag. This company designs kurti anarkali, suit top for women in the Indian Apparel Industry. This company designs with Block Printing.
Mrs. SUJATA DEY
production Director
Sujata Dey is the Director of Psmaag pvt. ltd. She is single-handedly made a name for herself in Handmade Block Print, Screen Print Cotton Fabric apparels with her passion. She started a company in 2019 named AGS EXPORT HOUSE. Whose brand was DEGE. This year in 2025, she started a company named psmaag pvt. ltd. Whose brand is Psmaag. This company designs kurti anarkali, suit top for women in the Indian Apparel Industry. This company designs with Block Printing.
designer
MR. G.D
G.D views design as a true art form, drawing inspiration from history, fantasy, and folklore to create exquisite masterpieces that are cherished by discerning fashion enthusiasts worldwide.
His profound understanding of the fashion world is evident in his collections, which are both intellectually sophisticated and imaginatively innovative, always maintaining relevance and inspiring awe.
Globally acclaimed, G.D is set for major international expansion. His keen aesthetic sense and meticulous craftsmanship are evident in his exquisitely handcrafted designs.
G.D draws on diverse influences, from traditional Indian crafts to the vibrant urban landscape of the subcontinent, blending them into his unique and spectacular creations. His versatility as a design talent is on display in many efforts that have come to life.
Mr. V. Kulkarni
Mr. V. Kulkarni, a retired Senior Manager from Bank retired, now serves as a guiding force behind Psmaag Pvt. Ltd. With his vast experience in banking and management, he has played a pivotal role in shaping the company’s growth and direction
Master ayush dey
Content creator
His name is Ayush. He is 14 years old and currently studying in Class 9 at Kendriya Vidyalaya. He has a strong passion for content writing, which he discovered at a young age. In 2018, he began his journey by helping with his father’s business — Babaji Style House — under the brand name Ezis Fashion, which operates on leading e-commerce platforms such as Myntra, Ajio, Limeroad, Amazon, and Flipkart. In 2019, he expanded his experience by writing content for AGS Export House, the brand DEGE, which also sells across major online marketplaces. Later in 2022, he contributed to AMP Export House, the team behind Hotswag.com, another e-commerce fashion brand. Currently, in 2025, he is proud to be writing content for PSMAAG Pvt. Ltd. It has been a wonderful opportunity, and he truly enjoys being a part of their team. Through these experiences, he continues to grow and improve his writing skills, and he looks forward to exploring many more opportunities in the content creation space